By Kari Williamson
“These companies are at the forefront of the global sustainability movement,” says Henrik Kuffner, WindMade’s CEO. “We are delighted to have them on board the unique WindMade initiative, and are confident that many others will follow suit in the coming weeks and months.”
“Consumers are ready to act. 67% of 31,000 consumers globally have told us they would favour WindMade products, even at a premium,” adds Morten Albæk, SVP Global Marketing and Customer Insight at Vestas Wind Systems, the company spearheading the WindMade initiative.
According to the WindMade requirements, companies using the label must source a minimum of 25% of the electricity consumed from wind power. The wind energy share can be procured through a company-owned wind power generation facility, a long-term power purchase agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade.
The exact percentage of the wind energy share will be stated on the label. Companies can choose to certify global, regional or facility level operations, a distinction that will be clearly communicated on the label itself.