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Solar PV equipment suppliers must adjust strategies after US$6bn overspend

Global solar photovoltaic (PV) equipment spending, including c-Si ingot-to-module and thin-film panel, is now projected to fall by more than 45% in 2012, down from the historic peak of US$13.1 billion this year, according to Solarbuzz.

By Kari Williamson

Solar PV equipment suppliers are, as a consequence, being forced to redefine their product roadmaps to align with the projected upturn in spending after 2012.

Almost half of solar PV equipment spending in 2011 has been stimulated by new entrants to the solar PV industry or from existing tier 2 or tier 3 manufacturers seeking to increase revenues by adding more capacity.

The majority of this investment has turned out to be supplemental to the capacity required to meet short term industry demand.

Consequently, revenues available to solar PV equipment suppliers have been temporarily inflated by US$6bn during 2011. The scale of this over-investment will not only drive the magnitude of the revenue declines during 2012, but will also prolong the spending downturn period into 2013, Solarbuzz warns.

Finlay Colville, Senior Analyst at Solarbuzz, says: “Aspirations of rapid market entry or market-share gains from lower tier cell manufacturers have been key factors behind the surplus in equipment spending during 2011. However, the second strong cycle of thin-film investments also peaked this year. This saw considerable funding being allocated to next-generation PV technologies.”

Spending decline

Having posted positive revenue growth between Q3’09 and Q1’11, solar PV equipment spending during both Q2’11 and Q3’11 has declined by single-digit percentage points, as the slowdown in new capacity expansion starts to impact equipment suppliers’ revenues.

While strong year on year growth of 21% during Q3’11 will be highlighted during company reporting later this quarter, the leading forward indicators show sharp declines in new order intake, resulting from solar PV manufacturers’ concerns over capacity and demand levels forecast for 2012. Double-digit quarter on quarter revenue declines are now forecast between Q4’11 and Q2’12, the analyst says.

The only solar PV equipment suppliers that will be shielded from rapid declines in revenues through 2012 are those with strong order backlogs aligned with polysilicon expansion phases in progress across the Asia Pacific region. This will actually drive year on year growth in revenues for a select group of companies meeting this upstream demand.

Conversely, many other solar PV equipment suppliers will experience year on year revenue declines of 30-70%.

Equipment suppliers that benefited most from the c-Si wafer, cell and module expansions of 2011 will be the hardest hit during 2012, as new expansion plans are pushed out or postponed.

Asia to dominate new spending upturn

Upgrade and replacement equipment revenues in 2012 are unlikely to provide anything other than partial compensation for the significant declines in new capacity additions. Similarly, technology inflection points that may drive upside in tool revenues are likely to be spread across a wide range of competing high-efficiency schemes being investigated today.

This gloomy outlook is further exacerbated by the continuous shakeout of uncompetitive solar PV cell manufacturers that will likely spread beyond Europe and North America during 2012.

As a result, solar PV equipment suppliers—historically driven by incremental capacity to meet end-market growth—are now adjusting strategies based upon new product roadmaps to focus on the leading tier 1 manufacturers across Asia. Fundamental to the success of these roadmaps will be predicting the timelines and scale of the upturn in PV equipment spending at the process tool level.

“The total addressable market for PV equipment today is heavily influenced by different investment motives and technology preferences, rather than capacity required under any rational supply-demand balance,” Colville adds. “Forecasting the spending cycles associated with these motives and technologies throughout the different stages of the value-chains will be essential for tool suppliers over the next few quarters.”

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Photovoltaics (PV)  •  Policy, investment and markets