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American Superconductor becomes AMSC

American Superconductor Corporation will be doing business as AMSC as it introduces a new corporate identity “to foster strong, sustainable growth”, reflecting its international wind and grid activities.

By Kari Williamson

AMSC’s wind and grid offerings will be branded as Windtec Solutions and Gridtec Solutions, and AMSC’s new tagline is: “Smarter, cleaner … better energy.”

“When we were founded nearly 25 years ago, we had operations only in the United States and our sole focus was on superconductors,” says AMSC President and CEO Daniel McGahn.

“Today, we have operations throughout North America, Europe and Asia. Meanwhile, our Windtec Solutions and Gridtec Solutions are powering gigawatts of renewable energy globally and enhancing the performance and reliability of power networks in more than a dozen countries. Our evolution from American Superconductor to AMSC better reflects who we are today and supports our continued diversification.

“The new identity is just one of the changes that we are making to support a more diversified and sustainable company,” McGahn continues.

“In recent months, AMSC has taken actions to streamline and strengthen its business. We have created a flatter, leaner organisation that is more nimble and flexible to emerging opportunities; aligned our business to better serve the wind and grid markets; and refined our strategic priorities to capitalise on our near- and long-term opportunities.”

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Energy infrastructure  •  Policy, investment and markets  •  Wind power